Today, we find plenty of social media videos that are pushing boundaries, with over 80% of advertisers optimizing them for their marketing strategies. This trend gives customers a better understanding of the brand’s services and products. It also helps various businesses gain better traffic to their websites, increase sales, and increase their following.
Social media videos are excellent for enhancing social engagement. It connects customers and brands, creating trust, developing brand loyalty, stimulating relevant conversations, and increasing lead generation.
In this article, we will discuss the critical factors to creating compelling social media videos. Let’s take a look.
Strategize
Before you can begin creating content, it is essential that you have a solid plan on how to go about doing social media videos. You must conduct adequate research on your target audience, delegate tasks, allocate budget, schedule content, brainstorm ideas, and keep a close eye on competitors. This will help you develop videos that are effective, thereby, increasing the success level of your campaign.
Have a clear objective for your videos. Maybe you’re looking to increase brand awareness, attract new followers, or start conversations about your upcoming launch. It could also be that you’re looking to increase sales, website traffic, or even new signups. Whatever reason you have for the video’s objective, make sure it aligns with your business goals.
To The Point
Today, the attention span of the online viewer has diminished. Therefore, if your video is longer than 15 minutes, you can expect only a few to watch it. It is vital that you make videos that are easy to understand and short, offering value to the customer. Therefore, you must make sure that you edit the parts that do not seem relevant or less engaging. Working with intelligent tools, such as a video editor, is critical to generating videos efficiently. The video must attract the viewer’s attention, induce them to act on it, and share the message. You may also consider making a short series that explains numerous factors.
The Initial Seconds Must Stand Out
The online viewer has an extremely limited focus and concentration. Therefore, if a video is not captivating enough within the initial 5 seconds, you will lose the viewer. The initial few seconds are highly ticklish because they are when the online viewer decides if the video is worth watching till the end. You could consider beginning the video with appealing music, powerful visuals, inspiring quotes, and strong hooks. You could also consider including your product or service, tagline, brand name, or even your logo. This will help highlight your presence, allowing people to recognize your brand immediately. Always have an introduction that leaves people curious, wanting to know more about what’s next.
The Story
Getting your audience’s attention is especially important, but keeping them interested in your video is crucial. In order to keep them glued, you must come up with excellent quality content that will keep them interested. The video must look, feel, and sound impressive, but it must also convey a compelling story, adding value, relevance, and wit. When a delightful story is told, it will resonate with your customers. It will also connect you and your followers if your story delivers a touching message. This will take your video to a higher level, giving your brand name better results.
Music
Every successful video has music in it. Music in a video attracts people’s attention, controlling the viewers’ perception of the brand and creating a connection with the viewers. Not every song can be utilized for your video. Before using any song, you must never forget to seek permission from the owner. If you fail to do so, you could get into issues by stealing copyright materials. Ensure you obtain a synchronization license and a primary license from the publisher and the recording label accordingly. If you do not have a budget for the same, you could also consider music from the public domain or similar places.
Natural Lighting
Every video requires good lighting. If the lighting is poor, the video is sure to fail. Natural lighting is excellent for any video. If you are making a video indoors, try making it next to a window or even a door. Please ensure that there is enough light in these areas. If you are making a video of the outdoors, there are certain things that you may consider. These things include recognizing the correct time to shoot a video. Make your video during the Golden Hour. It is just before sunset. During this time, the light well has yellow, orange, and red tints. You will also notice that the shadows have less darkness. When the day is cloudy, it is also perfect for a shoot. Though certain people feel that the video may seem gloomy and sad, the weather keeps the light evenly spread out and softer.
Including Subtitles
Social media videos reach individuals across the globe. Therefore, your video may get people that do not understand or speak your language fluently. Adding subtitles to your video makes it easier for non-native speakers and people with hearing impairments to understand the video. Videos with subtitles on social media automatically play or begin without the sound. Therefore, including subtitles can be incredibly beneficial, taking your message to everyone. Many people have few videos of themselves traveling or in the middle of something, and they view these videos without the sound most of the time, making subtitles especially important. Even if the sound is off, your video content will capture the viewers’ attention, and they won’t miss a thing.
Analyze
It is vital that you analyze and measure the campaign results both during and post. Track essential metrics as it will give you an idea of the number of views your video received, the level of engagement it received, and the number of times it was shared. Work with powerful tools that will help you monitor your campaign across every social channel. It also allows you to watch your competitors.
Creating engaging social media videos has the potential to drive the results of your business and also helps develop a relationship with your audience. The tips mentioned in this article will help you make engaging social media videos that will take your campaigns to higher levels. Additionally, it can assist you in increasing the brand’s visibility and relevance in a crowded digital space.