Graphic recording is a great addition to events, as it enhances talks through visual communication and boosts their overall value. When combined with the audio-visual communication used by speakers, the message becomes clear and it’s almost impossible to lose the audience to negative inputs such as distractions.
So, what is graphic recording?
Graphic recording, also known as live sketching, visual note-taking, or scribing, is the art of translating real-time talks into visual form using text and pictorial illustrations.
Conventionally, graphic recording artists use artist boards or large sheets of paper to draw the illustrations. In a digital setting, however, the drawings are typically done on tablets and projected on a large digital display in the room.
Regardless of your preference, you should work with industry-leading graphic recording artists from companies like The Sketch Effect for results you’ll love.
Is Graphic recording the same as graphic facilitation?
It’s not unusual to hear the words “Graphic Recording” and “Graphic Facilitation” being used interchangeably, but are these practices really the same? Well, the quick answer here is that they aren’t.
In truth, among the slight differences is that graphic recording is actually a subset of graphic facilitation. So then, what is graphic facilitation? Using simple terms, graphic facilitation is graphic recording done in conjunction with participants in the event.
Graphic facilitation typically comes in handy in smaller events like seminars, where the facilitator can be part of the audience and interactions won’t ruin the positive outcome of the discussions.
Graphic recording, on the other hand, is preferred for larger events where the audience is not as actively involved in the talk, unless during engagement breaks like group discussions.
What makes graphic recording as effective as it is?
Visual communication is powerful, and that makes it a great candidate for use in enhancing the value of events. In truth, research shows that approximately 93% of communication is non-verbal.
What’s more, there have been various studies that have established visuals as amazingly easier to process when compared to text. The exact values are that the human brain can process images approximately 60,000 times faster in comparison to text.
This makes a lot of sense if you were to think about it closely. Envision a case where the brand name “Apple” and the renowned brand logo of the same company are projected on a distant screen simultaneously. You’re more likely to notice the brand logo first and it’d register in your mind immediately that it’s all about Apple, even before you read the text.
Besides, visuals are more interesting and they command greater attention from the audience compared to having a speaker talking and using a bland PowerPoint presentation.
Can you use graphic recording in any event?
Yes! The beauty of graphic recording is that it’s not entirely limited to events of a certain nature. While it’s typically used in larger events, it’ll still come in handy in smaller ones as well.
There’s no need to spend a lot of money and effort creating a dull event that won’t be impactful enough to foster the desired action. Graphic recording guarantees that it can add some pizzazz to any event (even the most basic ones).
Bring your next event to life
If you like the idea of using graphic recording to enhance the effectiveness of an event, you have one last assignment – finding exceptional graphic recorders. There are numerous providers in the market today, but if you want amazing results that will keep people talking about your event long after it’s over, try The Sketch Effect.
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